Our mission is to shape how gaming audiences play, connect and engage.

Born in LATAM. Made for the world.

Sura is rooted in the entrepreneurial spirit of founder Mariano Rubinstein and his drive to explore the edge of gaming, digital communities, rewards, tournaments and emerging technology.

Five years of building alongside a battle-tested team turned that vision into what Sura is today: a lean, product-led company focused on activating communities and creating value across LATAM and beyond.

5 years. Building the playbook.

2021–22
From scholarshipsto a guild
Started with Axie Infinity scholarships and quickly grew into a gaming guild spanning community, esports, education and events.
2023
From guildto ecosystem
Expanded across multiple games, content, tournaments, education and partnerships, becoming a broader bridge between games and players.
2024–25
Communityat scale
Grew into one of LATAM's largest gaming communities in the Web3 space, expanding into tournaments, campaigns and offline activations.
2026...
A newera
Building new B2B2C products for mainstream gaming, designed to activate, retain and monetize audiences.

The team

The people behind Sura.

We're a team of product builders, gamers, nerds, creators and dreamers. People who are seriously good at what they do, with hands-on experience across gaming markets around the world. From indie projects and esports to multimillion-dollar IPs, we've done it all, but what connects us is simple: we love gaming.

By combining deep technical and business expertise with years of experience, we create products and experiences around how gaming audiences actually play, connect and engage.